We compared 10 different CRMs in our upgrade evaluation and Base edged out the top spot.
With Base we got something pretty, with great user interface and the key features we wanted:
Site wide search feature (we take a lot of notes)
Google apps full integration
Fast, and simple ways to execute functions
And more (easy customization, open API, zapper, mail chimp, Facebook etc integrations
CG in Boston about Zendesk Sell